![The Journey So Far](http://www.deiyar.co.uk/cdn/shop/articles/We_are_changing_4599f87c-01b2-4e58-a8ff-11cec58a8f40_{width}x.png?v=1663191115)
The Journey So Far
Initially we had plans of being a one stop shop that primarily designs and sells eyewear, but from an artistic persepective boxes are a constraint and an artist eventually finds themselves being a prisoner of their own making. To allow for more creative freedom it was necessary that a rebrand takes place thus offer more from a design point of view without taking away from what you already love.